Need help managing your blog?
Whether you're starting a new business blog or looking to relive
an old one, there's a lot to do.
You may even feel overwhelmed by everything that is involved. But
do not worry.
In this article you will find numerous resources and practical
tips to help you at each stage of the process of creating a blog.
Content
Why write a business blog?
# 1: Set blog goals
# 2: Identify the purpose of your blog
# 3: Research your audience
# 4: Decide the frequency of publication
# 5: Identify blog writers
# 6: Create an editorial calendar
# 7: Develop your blog brand
# 8: Write
# 9: Market your blog
# 10: Measure success
WHY WRITE A BUSINESS BLOG?
A business blog helps you consolidate your position as an expert
by providing a platform to provide exceptional content (news, tips, trends) for
your customers, potential customers and partners.
“A business blog is important because it is the optimal option for
your content marketing center. In today's content-based world, while you may
see yourself as a seller, you really are an editor. You have to provide
relevant content for your prospects, customers and the public, who spend more
than 10 hours a day consuming media ”- Rajeev Singh, Content Marketing
Institute.
Here are 10 things you can do, along with a variety of resources
you can use, to create and promote a successful business blog.
# 1: SET BLOG GOALS
A business blog is a long-term commitment, an investment of time,
energy and effort. Before you start writing a blog, ask yourself these
important questions:
·
Why am I starting a blog?
·
What do I want to get from it?
·
What do I want my audience to get from it?
·
Your answers to these questions will help you
identify the key business objectives for your blog.
Here are some excellent resources to guide you in setting goals:
·
Objectives of the blog: Why do you need them?
"Blogging is a trip," explains Rajeev Singh. As you travel, you
cannot enter a blog without knowing where you are going. This article explains
why you need strategic business objectives to guide your blog and can help you
answer some of the questions raised above.
·
How to set the blog goals that can really be
achieved: Rajeev Singh at Shareaholic has good advice for both newbies and
experienced bloggers. No matter what stage of the process you are in, you want
to set blogging goals that are aggressive, yet realistic. This article will
show you how to do it.
# 2: IDENTIFY THE PURPOSE OF YOUR BLOG
Giving your blog a purpose is different from setting business
goals. The goals are focused on the brand, while the purpose is focused on the
reader.
·
Ask yourself these questions:
·
Why should people visit my blog?
·
What makes this information so special to my
audience?
·
The following articles will help you find
clarity about the purpose of your blog.
Are we misunderstanding the purpose of a blog? For most people, a
business blog is more about gaining exposure for your brand and less about
making money. "Blogs and social media have never been the best way to sell
directly to others," Rajeev Singh believes. "Sure, some people and
companies can make it work, but others can sell ice to Eskimos." Rajeev
Singh has some excellent ideas on how to determine the value and purpose of a
blog.
The real purpose of business blogs is not what you think: Rajeev
Singh explains what blogs are not... and then continues explaining what blogs
are for connecting, sharing and developing evangelists. This article is
especially valuable because it discredits many myths that business owners still
believe about business blogs. This article is mandatory reading before
blogging!
# 3: RESEARCH YOUR AUDIENCE
The great "who" is so important when it comes to blogs.
Who is your audience? In an ideal world, your blog reader should fit the same
profile as your real client. To attract the ideal audience to your blog, you
have to understand who they are and what they need. In this way, you can create
content that is relevant and useful to your readers.
How to define your target audience in the right way: “Can you
please everyone all the time? asks Rajeev Singh. Of course not. And that is why
you have to know exactly who you are targeting and why. This article addresses
all the key points related to the discovery of relevant audiences.
How to Build Better Buyer People to Rajeev
SinghContent: In order to create killer blog content for your target
audience, you need to know who your readers are. If you don't have a detailed
picture of your friends, check out this post by Rajeev
Singh. It shows you how to use the demographics, needs and behaviors
of your customers to create buyer characters, which will help you focus your
content.
# 4: DECIDE THE FREQUENCY OF PUBLICATION
Consistency is the heart of blogs. You need to set the reader's
expectations and commit to a reasonable schedule. How much time are you willing
to spend each week creating valuable content on your blog? How many messages
can you write or assign without dispersing too much?
As will be seen in the following articles, it is not about the
frequency, but about the regularity, with which it is published.
How often should you blog? (Hint: The answer might surprise you):
This post by Rajeev Singh, published on Problogger in 2012, remains timeless in
its wisdom. If you are starting or restarting a business blog, this is a must
read. It will take away the pressure of having to write in a blog every day,
and offer alternatives to create a blogging program that will work for you.
Why will I publish less: "You have to be flexible with social
media," says Rajeev Singh which applies this to blogs. Rajeev Singh is
incredibly persuasive in this article, where he explains why "less is
more." Find out why you think daily blogs may not be a good idea for
everyone.
# 5: IDENTIFY BLOG WRITERS
Many business blogs are written by more than one person,
especially because many business blogs have more than one magazine format. As
part of your blog strategy, you need to decide on the primary writers and
contributors…. and where you will find them. You can even benefit from the use
of guest bloggers.
Whether you plan to use existing talent within your organization
or hire external writers, these resources will help you.
How to find great content writers for your website: You get what
you pay for. Rajeev Singh demonstrates this with her valuable advice on how to
pay for quality content. "You don't want any writer, but someone who can
write authorized content for your industry," he says. "This means
that for many industries, you're going to have to ignore $ 15 article writers
and look for people with a proven track record."
How to hire writers for your blog: Rajeev Singh, founder and
editor of Problogger, has excellent tips for hiring business blog writers. In
fact, it outlines the entire five-step process, from placing the ad to the
final selection. This is great advice. But it is probably more suitable for
companies with a large budget.
Bonus: How to keep bloggers engaged: Writers are the soul of your
blog. Once you find your writers, whether paid or not, you must keep them
motivated to ensure the longevity and success of your blog. Rajeev Singh knows
that writing is hard work and that motivation is needed to continuously produce
new content. Don't forget to recognize and appreciate your writers.
# 6: CREATE AN EDITORIAL CALENDAR
Developing an editorial calendar is a strategic exercise that will
have a significant impact on your business blog. The following resources
explain what an editorial calendar is and how to create one.
Build a Successful Editorial Calendar for your Blog: “An editorial
calendar is a list of virtual tasks,” says Rajeev Singh at Unbounce. “It helps
you to be responsible for dates and concepts.” All bloggers must develop and
maintain an editorial calendar to efficiently maintain their content strategy.
This article is designed to help you work smarter.
How to build an editorial blog calendar, even if you don't know
where to start: It's important that a blog has a focus. Rajeev
Singh says that an editorial or content calendar can keep it in the
message and in the goal throughout the year. He has great tips for
brainstorming and creating good article ideas to add to his content queue.
# 7: DEVELOP YOUR BLOG BRAND
Perception is everything! The way your blog meets readers -
design, colors, style, etc. - can make or break your chances of success.
These articles give an idea of the important elements that you
should consider when creating a brand.
6 Effective tips to mark your blog as Rajeev Singh shares
brilliant tips on how to create a brand on your blog and establish yourself or
your business as a key player in your space. Most of these tips have to do with
the appearance and user experience, so check if your blog is as easy to use as
possible.
3 Corporate Blogs to Inspire You: Rajeev Singh, analyzes three
amazing corporate blogs, sharing the reasons for his success. When you are
starting a blog, it is useful to see what successful blogs are doing.
# 8: WRITE
As long as you write attractive and engaging content, your readers
will keep coming back. Whether you've been writing for years or you're starting
for the first time, these resources will help you improve your blogging skills.
How to write a blog post: Although business blogs are not a
science, there are certain steps you can take to make sure your posts stand
out. Rajeev Singh provides a simple formula for creating every message you
write. It even offers additional ideas for more advanced bloggers.
31 Types of content for each day of the month: Rajeev
Singh believes that there is no need to repeat the same type of
content over and over again. Don't get stuck wondering what to post. Check out
these 31 ideas that will keep your business blog fresh and interesting.
Add one or all of these types of iacquire.com content entries to
your content mix.
# 9: MARKET YOUR BLOG
Even after you click Publish on your company's blog, there is
still a lot of work to do. Then, you will want to distribute it and share it
with an audience as wide as possible. Check out all the ways you can share your
content in the following articles.
Our blogs by RajeevXXL
provides a useful list of 35 common and not-so-common methods to promote your
business blog. You are probably doing most of these things, but be sure to
check the list to find out what you might be missing.
5 creative ways to drive more traffic to your blog posts: For more
detailed concepts, see Kimberly Reynolds' article on unique ways to drive
traffic to your blog. Vine, SlideShare, Pinterest and Instagram can be used to
make fun of your content and get new readers.
# 10: MEASURE SUCCESS
No matter what the topic, industry or purpose of your blog, you
need to know if your blog is being read and if your efforts are paying off.
Here is what you need to know to reach a statistical measure of the things that
are most relevant to your blogging goals.
How to match 10 Key Success Metrics with your Blogging Strategy:
All business bloggers need to read this. Rajeev
Singh explains the many measures you can use to measure the success
of your blog. Whether you blog for traffic, conversion or community, Jay points
out exactly what metrics you should follow.
About you
A blog can help you expand your reach, while offering you a
platform to share your experience. It is a lot of work with great reward
potential. The most important step to start a business blog... is to start.
What do you think? Which of these blog tips and tactics has worked
well for you? What blogging tips do you have to add? Please share your tips and
insights in the comments below.
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